Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. IIT Kolkata aims in providing excellence real-time and placement based coaching and training to make the students ready for the placements after completion of the course.

The course details are mention below:

                                                              SEO Training  Content
Timings: Mornings/Evenings/Weekends/Custom   Course Duration:  30  hours

Class Duration:  2.0 Hours/day

Server Version:  WIN 7

Mode of Training : Regular

What we Offer:

* Quality Training * Flexible Timings

* 24/7 Server Access * Hands-on



Course Structure :

Internet Marketing & analysis :

  • What is SEO, SMO, SMM, SEM and Internet marketing? 
  • Types of internet Marketing and their variations. 
  • How to differentiate between Internet Marketing & SEO? 
  • Strategy and Technique of Internet Marketing.
  • Understanding what SEO is all about :
  • What is Search Engine ? 
  • How the search engine works ?
  • Search Engine Usability in SEO
  • Search Engine Architecture and Algorithm

Content Optimization & LSI Algorithms :

  • Content Optimization
  • Keyword Density in Content
  • Anchor Linking (Link Baiting)
  • Heading Tags ( Page Title )
  • General Implementations
  • Implementation of KEI effectiveness based Keywords.
  • Differenciation between Local Keywords and General Keywords.
  • How to find top keywords.
  • How to get keywords for youtube.


HTML Code Optimization & File Names Statistics :

  • W3C certified Optimization
  • Limitations of Title,Keywords & Description
  • Google Analytics Code integration

SEO business model and Campaign :

  • What is SEO and SEM ?
  • Limitations of Internet Business Models
  • Basics of Campaign Development
  • Overview of Google Adwords

Off-page Optimization with ethics :

  • Search Engines Submission
  • Linking Building Process
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submissions
  • Google Places Listing
  • Classifieds ads Posting
  • Forum Signatures and Commenting
  • Social and Blog Commenting
  • Posting a Press Release
  • Article Submissions
  • Video Submissions
  • Social Bookmarking


Understanding Web Analytics & SERP Algorithms :

  • Principles of Web Analytics(Google)
  • Importance of SERP Algorithms

Behavioral Science Search Engine Optimization :

  • Search Engine Optimization
  • White Hat SEO Vs Black Hat SEO
  • Distribution of Page Rank
  • Factors of SEO and Page Normalization
  • Google SEO Guidelines
  • Domain Names in SEO
  • URL as keywords or Brand Name.

Search Engine Optimization 3.0 Property :

  • Blogs Creations and Posting
  • What is Web 2.0 Properties
  • Community Advertising
  • Link Wheeling
  • Thematic linking
  • Blogger, Tumbler, Webs

Ethical Keyword Research & Analysis : 

  • What is a Keyword and Phrases?
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Websites and Tools
  • Keyword Competition Analysis
  • Types of Phrase matches
  • Keyword Density
  • Localized and Language Keywords Research

Social Media Campaigning & Reviews :

  • Social Media Profile Creation
  • Facebook Landing pages
  • Social Media Optimization

Preparing report for your client :

  • SEO mistakes to avoid
  • Website Analysis & Report Management

Global Onpage Marketing Concepts & Web Metrics :

  • Filenames Optimization and Sub-domain Usage
  • Title Tag Optimization via Brand Name
  • Meta Tags Optimization and Verification keys
  • SEO Content Copywriting
  • LSI Algorithm
  • Anchor Links Optimization
  • Using Snippets
  • Image Tag Optimization
  • Creating an txt, xml sitemaps
  • Creating seo optimized content
  • TXT Filing
  • Malware Removal Guidelines
  • Sitemap Generation Tools


SEO Testing Locations in Kolkata

Our SEO Testing certification Training centers in Kolkata:

  • Salt Lake City

SEO training Locations in Delhi

Our SEOcertification Training centers in Delhi

Noida Sector -16